State of the industry
The Sports & Recreation industry is very wide-ranging, covering everything from museums to professional sports. The art and culture sector includes cultural events and the performing arts, as well as libraries and museums. Under the umbrella of recreation fall hobbies such as gardening and musical instruments, as well as amusement parks, national parks, and outdoor activities.
The sports side of the industry encompasses the entire professional sports market, including team sports and individual sports worldwide, as well as sports betting and the fan experience. Global sporting events such as the Olympics are also covered, alongside sports participation among the general public and its engagement with fitness and physical activity.
Finally, the industry includes the wellness and spas market, covering everything from day spas and massage parlors to yoga and meditation.