Suchmaschinen - Marktanteil in den USA 2023

Im Mai 2023 entfiel ein Anteil von rund 81,8 Prozent des gesamten Suchmaschinenmarktes in den USA auf Google. Mit großem Abstand folgte Bing mit einem Anteil von etwa 12,62 Prozent - das prognostizierte Wachstum des Marktanteils aufgrund der kürzlich erfolgten GPT4-Integration ist bisher noch ausgeblieben. Die drittplatzierte Suchmaschine Yahoo erreichte nur noch rund drei Prozent Marktanteil.

Anteil der Suchmaschinen Google, Bing und Yahoo am Suchmaschinenmarkt in den USA von Dezember 2015 bis Mai 2023

Merkmal	Google	Bing	Yahoo
Mai '23	81,84%	12,62%	3,03%
Apr '23	81,4%	12,82%	3,21%
Mär '23	80,65%	13,41%	3,35%
Feb '23	80,9%	13,04%	3,42%
Jan '23	79,28%	14,06%	3,76%
Dez '22	78,54%	14,44%	4,02%
Nov '22	77,19%	16,03%	3,76%
Okt '22	77,92%	15,13%	3,95%
Sep '22	78,75%	14,49%	3,78%
Aug '22	77,75%	14,95%	4,04%
Jul '22	76,27%	15,92%	4,31%
Jun '22	77,17%	15,19%	4,28%
Mai '22	79,48%	13,81%	3,78%
Apr '22	79,59%	13,14%	4,15%
Mär '22	79,68%	12,92%	4,22%
Feb '22	79,66%	12,68%	4,38%
Jan '22	79,78%	12,51%	4,33%
Dez '21	79,42%	12,77%	4,47%
Nov '21	79,66%	12,62%	4,4%
Okt '21	79,91%	12,59%	4,31%
Sep '21	81,43%	11,42%	4,09%
Aug '21	79,68%	12,38%	4,56%
Jul '21	79,76%	12,26%	4,61%
Jun '21	81,07%	11,43%	4,34%
Mai '21	82,43%	10,43%	4,21%
Apr '21	82,6%	10,36%	4,17%
Mär '21	82,2%	10,78%	4,15%
Feb '21	81,07%	11,78%	4,16%
Jan '21	80,24%	12,22%	4,27%
Dez '20	80,15%	12,55%	4,33%
Nov '20	80,74%	12,18%	4,24%
Okt '20	81,69%	11,83%	4,16%
Sep '20	81,18%	12,35%	4,31%
Aug '20	79,11%	13,81%	4,74%
Jul '20	78,89%	13,83%	4,92%
Jun '20	79,08%	13,6%	5,06%
Mai '20	79,68%	12,75%	5,41%
Apr '20	79,16%	13,08%	5,72%
Mär '20	79,75%	12,86%	5,32%
Feb '20	80,62%	12,18%	5,14%
Jan '20	80,7%	12,03%	5,17%
Dez '19	80,83%	11,95%	5,09%
Nov '19	81,21%	11,59%	5,09%
Okt '19	81,44%	11,52%	5,14%
Sep '19	81,81%	10,94%	5,29%
Aug '19	81,03%	11,53%	5,42%
Jul '19	80,79%	11,63%	5,62%
Jun '19	80,81%	11,78%	5,65%
Mai '19	76,18%	9,15%	13,24%
Apr '19	82,09%	10,87%	5,53%
Mär '19	81,84%	10,84%	5,72%
Feb '19	83,2%	9,84%	5,38%
Jan '19	82,14%	9,64%	6,56%
Dez '18	82,19%	9,63%	6,53%
Nov '18	83,86%	8,47%	6,2%
Okt '18	83,68%	8,59%	6,26%
Sep '18	82,37%	9,57%	6,54%
Aug '18	78,35%	13,87%	6,46%
Jul '18	78,28%	13,9%	6,24%
Jun '18	79,05%	13,49%	6,01%
Mai '18	79,99%	13,05%	5,78%
Apr '18	79,36%	13,06%	6,24%
Mär '18	80,52%	12,16%	6,02%
Feb '18	82,39%	11,04%	5,32%
Jan '18	81,61%	11,7%	5,38%
Dez '17	80,87%	12,44%	5,27%
Nov '17	81,39%	11,67%	5,56%
Okt '17	79,12%	12,02%	7,33%
Sep '17	77,53%	11,73%	7,61%
Aug '17	76,8%	12,4%	8,01%
Jul '17	78,04%	12,4%	7,94%
Jun '17	78,44%	12,19%	7,75%
Mai '17	81,02%	10,74%	6,91%
Apr '17	80,99%	10,85%	6,87%
Mär '17	80,44%	10,95%	7,33%
Feb '17	81,32%	10,54%	6,9%
Jan '17	81%	10,38%	7,13%
Dez '16	82,12%	9,72%	6,65%
Nov '16	81,84%	9,28%	7,38%
Okt '16	82,06%	9,17%	7,22%
Sep '16	82,05%	8,98%	7,44%
Aug '16	80,13%	9,91%	8,22%
Jul '16	79,49%	10,02%	8,68%
Jun '16	79,56%	10,48%	8,13%
Mai '16	80,36%	10,45%	7,38%
Apr '16	80,09%	10,44%	7,43%
Mär '16	79,39%	10,81%	7,71%