Belgium: most valuable supermarket brands 2020

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According to Belgian consumer reviews, Colruyt was a stronger supermarket brand in 2020 than discounters Lidl or Aldi. This based on results from a consumer survey that looked at the combined brand strength, a rating that was based on several features like quality, price, the use of promotions, brand familiarity and brand reputation. Delhaize and Albert Heijn completed the top three with 53 and 44 points, respectively. German giants Lidl and Aldi followed closely in fourth and fifth.

Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100

Characteristic	Rating on a scale of 1 to 100
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Release date

June 2020

More information

Region

Belgium

Survey time period

2020

Number of respondents

1,800 respondents

Special properties

Consumers in Belgium, both customers as well as non-customers of the mentioned supermarkets

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. Additionally, the source does not specify the date of the survey, the age of the respondents or the type of survey conducted.

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